FROM Bloggasm.Com
Angelo Carusone says he didn’t start his campaign to pressure advertisers into ditching Glenn Beck’s radio and Fox News show as an opposition to his politics — though he admitted that their views significantly differ — but rather he saw Beck’s rhetoric as distinct from other commentators. “For me, the real motivator was what he had been doing to the political process, which was really feeding it into a frenzy,” Carusone told me, and then he listed off a number of the more outrageous claims that had escaped unfiltered out of Beck’s mouth over the last year — warnings of concentration camps being set up by the Obama administration, calling Obama a racist, and any number of the outrageous, much-parodied conspiracy theories that had debuted on Beck’s famous chalkboard.
So in July of 2009, inspired in part by the success of a civil rights group in getting advertisers to back away from Beck, Carusone launched his Stop Beck campaign. Since then, the University of Wisconsin law student has pressured between 100 and 200 advertisers (depending on the source) from either pulling their advertising from Beck’s program or from Fox News all together.
“The way I sort of looked at it was that appealing to Fox News wasn’t going to cause any results because they’ve already made their support of Glenn Beck very clear by hiring him and paying him,” Carusone said. ” … It’s about getting ad revenue, and part of the reason that he stands up there and says all these outlandish things is so that he can get attention and then try to translate that into advertising dollars. The way I looked at it is that companies, by supporting him through advertising, they’re continuing to support his platform. So I decided that they were the appropriate targets here.”
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Angelo Carusone says he didn’t start his campaign to pressure advertisers into ditching Glenn Beck’s radio and Fox News show as an opposition to his politics — though he admitted that their views significantly differ — but rather he saw Beck’s rhetoric as distinct from other commentators. “For me, the real motivator was what he had been doing to the political process, which was really feeding it into a frenzy,” Carusone told me, and then he listed off a number of the more outrageous claims that had escaped unfiltered out of Beck’s mouth over the last year — warnings of concentration camps being set up by the Obama administration, calling Obama a racist, and any number of the outrageous, much-parodied conspiracy theories that had debuted on Beck’s famous chalkboard.
So in July of 2009, inspired in part by the success of a civil rights group in getting advertisers to back away from Beck, Carusone launched his Stop Beck campaign. Since then, the University of Wisconsin law student has pressured between 100 and 200 advertisers (depending on the source) from either pulling their advertising from Beck’s program or from Fox News all together.
“The way I sort of looked at it was that appealing to Fox News wasn’t going to cause any results because they’ve already made their support of Glenn Beck very clear by hiring him and paying him,” Carusone said. ” … It’s about getting ad revenue, and part of the reason that he stands up there and says all these outlandish things is so that he can get attention and then try to translate that into advertising dollars. The way I looked at it is that companies, by supporting him through advertising, they’re continuing to support his platform. So I decided that they were the appropriate targets here.”
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