Glenn Beck Test The Limits Of Advertisers And Loses

Posted: Saturday, August 8, 2009 | Posted by Chico Brisbane | Labels: , , ,
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The group ColorofChange.org called on their members to pressure advertisers to pull ads from Beck's show after he called Pres. Obama a "racist" who "has a deep-seated hatred for white people." So far, three companies who had run ads during Glenn Beck's Fox News show have distanced themselves from Beck, including LexisNexis-owned Lawyers.com, Procter & Gamble and Progressive Insurance. We're told a P&G spot inadvertently aired during a weekend Beck broadcast, but that the company never had a regular buy for the show.


"No P&G ads should have appeared on this program in the first place," said Martha Depenbrock, Brand Building Stakeholder Relations for Procter & Gamble."To be clear, if any of our advertising appeared on the Glenn Beck show, it was in error and we appreciate you bringing this matter to our attention. We will do what we can to see that it doesn't happen again."


Earlier this month, MSNBC's Donny Deutsch made it clear that he didn’t think it was a good idea to try to get advertisers not to buy time on FNC, but it would be more effective to get them to shift their dollars away from Beck. When it comes to national brands, there is a limit to what paying advertisers will tolerate regarding the programming that they sponser and it's clear that Glenn Beck's conspiracy theories, race baiting, and over-all controversy has tested those limits.


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2 COMMENTS:

  1. N!XON said...

    2. I hardly think that 3 advertisers will do much to get Glenn Beck to tone down his crazy rhetoric. Even I would keep it up as long as the ratings followed suit. It make you wonder why Lou Dobbs experienced the opposit effect with his ratings over his jumping on the cray train with the birthers?

     
  2. Chico Brisbane said...

    3. I agree, but if Ben Stein just got his ass fired from the New York Times and it's seems that Lou Dobbs is not quite out of hot water yet with CNN.

     

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