Mitt Romney's campaign got its first hint something was wrong on the afternoon of Election Day, when state campaign workers on the ground began reporting huge turnout in areas favorable to President Obama: northeastern Ohio, northern Virginia, central Florida and Miami-Dade.
Then came the early exit polls that also were favorable to the president.
But it wasn't until the polls closed that concern turned into alarm. They expected North Carolina to be called early. It wasn't. They expected Pennsylvania to be up in the air all night; it went early for the President.
After Ohio went for Mr. Obama, it was over, but senior advisers say no one could process it.
"We went into the evening confident we had a good path to victory," said one senior adviser. "I don't think there was one person who saw this coming."
But then came Colorado for the president and Florida also was looking tougher than anyone had imagined.
"We just felt, 'where's our path?'" said a senior adviser. "There wasn't one."
Romney then said what they knew: it was over.
His personal assistant, Garrett Jackson, called his counterpart on Mr. Obama's staff, Marvin Nicholson. "Is your boss available?" Jackson asked.
Romney was stoic as he talked to the president, an aide said, but his wife Ann cried. Running mate Paul Ryan seemed genuinely shocked, the adviser said. Ryan's wife Janna also was shaken and cried softly.
"There's nothing worse than when you think you're going to win, and you don't," said another adviser. "It was like a sucker punch."
Their emotion was visible on their faces when they walked on stage after Romney finished his remarks, which Romney had hastily composed, knowing he had to say something.
Both wives looked stricken, and Ryan himself seemed grim. They all were thrust on that stage without understanding what had just happened.
"He was shellshocked," one adviser said of Romney.
Romney and his campaign had gone into the evening confident they had a good path to victory, for emotional and intellectual reasons. The huge and enthusiastic crowds in swing state after swing state in recent weeks - not only for Romney but also for Paul Ryan - bolstered what they believed intellectually: that Obama would not get the kind of turnout he had in 2008.
They thought intensity and enthusiasm were on their side this time - poll after poll showed Republicans were more motivated to vote than Democrats - and that would translate into votes for Romney.