From the One Million Moms Website:
"The entire commercial's dialogue has various people saying ship or shipped instead of the s-word, including a family, a child, a Kmart employee, a senior citizen couple and other customers shopping in the store. Kmart should be more responsible in their marketing decisions. Let them know that as a parent and a consumer you are offended. Please send Kmart an email letter requesting they cancel their new "Ship my pants" commercial immediately!"
I happen to think it's a very humorous ad. See for yourself.
"Ship my pants, right here. You're kidding! Ship my pants. You can ship your pants right here. Did you hear that? I can ship my pants for free. Whoa! I just may ship my pants. Yes, ship your pants. Billy, you can ship your pants too. I can't wait to ship my pants Dad. I just shipped my pants, and it is very convenient. Very convenient. I just shipped my drawers. I just shipped my nightie. I just shipped my bed!"